What is an end-product?

Licenses are issued per end-product so, if you want to use the song for a different project you need to purchase another license.

In the case of podcasts, for example, an end-product refers to a Series.

What constitutes a series (eg TV series, webisodes, or a magazine with monthly editions)?
To be considered a series, all things in the series (eg episode, edition) must be connected, and be released within 1 year of the first instalment. There is also a maximum of 52 episodes or editions within the series.

Example: A 12 episode TV series that starts in December and ends in July would only require a single license. A YouTube series that releases an episode every week (52 total) would only need to purchase a license once every year. A magazine that releases an edition every other month would need to purchase a license once every year.